erichollings@me.com | download resume PDF here
ERIC HOLLINGS
Senior Creative/AD | San Francisco, CA
Crafting thoughtful brand expressions & experiences. Ushering ideas into visual missives from digital to print to experiential, with strategy & team collaboration being essential tools for successful, on-brand storytelling. Guiding creative, and presenting it well along the way are also key ingredients for making work that.. works.
experience
09/2018 to Present || Oakland
Clorox Electro • Sr. AD/Designer
Digital
Digital design & direction on a number of Clorox Co's CPG brands: Brita, Kingsford, Hidden Valley Ranch, Fresh Step, Rainbow Light Vitamins, and Clorox Cleaning.
07/2016 to 9/2018 || San Francisco / East Bay
Freelance • AD/Design
Various Media
Permalance at Kenshoo, inc. along with various freelance work.
03/2015 to 07/2016 || San Francisco
Salesforce • Art Director
Digital + Experiential
Art Direction & creative strategy supporting the Sales Cloud product, in addition to touching creative on other facets of Salesforce's business: Dreamforce, internal promotions, events, contests, and a number of marketing tactics.
11/2014 to 03/2015 || San Francisco
Razorfish • Sr. Art Director
Freelance • Digital
Collaborating w/ UX & Content Strategy to create and deliver an intuitive, game-like digital experience for our client in the wellness industry. Clients: HP, Usana Health.
03/2014 to 09/2014 || San Francisco
Attik • Sr. Art Director
Freelance • Digital + Traditional
Concept > Create > Pitch > Produce. Client: Scion. Big-picture marketing communications, plus maintenance of scion.com, including updates on promotions & vehicle announcements.
07/2013 to 11/2013 || Mountain View
23andMe.com • Brand Creative Consultant
Freelance • Digital
Complete overhaul of the public facing digital presence for 23andme.com. Combining story, iconography, messaging, and typographic nuance into sections of branded communication that works to simplify otherwise complex facets of the 23andMe product. Tons of content strategy & eCommerce.
10/2012 to 05/2013 || Los Angeles
Phenomenon • Sr. Art Director
Digital + Traditional
Creating innovative brand experiences for clients of various industries: Hospitality, Retail, Finance. Art direction on a range of digital & traditional advertising projects.
12/2009 to 10/2012 || Los Angeles
Deutsch • Designer / Art Director
Traditional + Experiential + POS
Design & concept development across retail, traditional, video, and experiential for Volkswagen of America Group. Additional clients: Dr. Pepper, HTC.
06/2009 to 09/2009 || San Francisco
Draft FCB • Art Director
Freelance • Traditional + Digital
Typical day: wrangling concepts with the copy maestro, subsequently selling said concepts to our trusted ACD's and ultimately our clients: PG&E, Del Monte.
02/2009 to 04/2009 || Los Angeles
Possible • UI Designer
Freelance • Digital + Mobile
Freelance user interface designer on a handful of projects: Samsung mobile device, Microsoft video player, and the 2009 Cannes Lions interactive events wall.
01/2008 to 02/2009 || Los Angeles
Boombang • Designer
Product Marketing
Design + direction in a nimble hybrid agency. Brand strategy, positioning, and packaging
Clients: Bath & Body Works, Disney, Live Earth, ConAgra, Memorex, Trojan, BeautyRest
Clients: Bath & Body Works, Disney, Live Earth, ConAgra, Memorex, Trojan, BeautyRest
06/2006 to 08/2006 || Pasadena
NASA / JPL • Infographics Designer
Freelance
Information designer for a Mars lander mission proposal. Developed inforgraphics that defined mission goals, budget allotment, trajectory proposal, etc. Working at NASA? Stellar.
education
2004 to 2008 || Pasadena, CA
Art Center College of Design
BFA Graphic Design
Image + Color + Type + Message. Visual Design with an emphasis on typography and information design.
2001 to 2004 || San Francisco, CA
San Francisco State
AA Digital Design & Video Media
Multimedia Studies Program - Associate of Science in digital design + video media
Skill Sets
Adobe CC, Brand and Identity, Presentation, Typography, UI Design, Photography, Video & Video Edting, Color, Copy Editing, Brand Positioning, Wit, Logo & Logotype Design, Photo Editing, Client Facing, Riding a Mountain Bike Downhill as Fast as Possible.
IMPressions
I've worked with Eric for almost 3 years at Deutsch LA on everything from Volkswagen to fresh&easy. Not only is he an asset for his Art Direction and Design capabilities but, as a bonus he's a great guy. Friendly and focused, he's a natural fit on any team and works easily with other departments. Eric's got a mix of professionalism and charm that make him great in internal presentations and client meetings.
–Marius Gedgaudas, VP, Associate Creative Director, Deutsch LA
My thoughts on Eric: Smart, articulate, creative, collaborative, imaginative, excellent eye for design, adaptable, hard working, reliable, funny, perpetual scarf wearer and sushi connoisseur. On top of all of that, Eric was fun and easy to work with and very well liked by the clients and the team. My only regret is that I never got to see his break dancing skills, but even so I would welcome the opportunity to work with Eric again.
–Tonja Stott, Associate Creative Director, DraftFCB
I first met Eric at his graduation at Art Center College of Design. Having graduated from AC myself as well as teach their, I've met many talented students over the years. It was immediately clear that Eric was dynamic designer and an over achiever when you saw his graduation show... it absolutely dominated the room. He absolutely confirmed the hunch when we hired him to be apart of the Boombang team. He walked into a new environment with a challenging client, a transdisciplinary creative culture and was able to enmesh himself immediately to produce great work which was fresh and on brand.
He continues to be a bright light of inspiration on every project, he works hard, is collaborative, listens conscientiously and is relentless in his pursuit of new perspectives to inform his designs. He is a creative by practice and a renaissance by nature. His awareness of pop culture, music and new digital media making him an asset on every project, particularly ones geared towards youth culture. If your looking for a graphic designer that has good balance of creative intuition and strategic stamina, then Eric Hollings is your man. His top qualities: Personable with high integrity.
He continues to be a bright light of inspiration on every project, he works hard, is collaborative, listens conscientiously and is relentless in his pursuit of new perspectives to inform his designs. He is a creative by practice and a renaissance by nature. His awareness of pop culture, music and new digital media making him an asset on every project, particularly ones geared towards youth culture. If your looking for a graphic designer that has good balance of creative intuition and strategic stamina, then Eric Hollings is your man. His top qualities: Personable with high integrity.
–Tylor Garland, Partner, BoomBang, Los Angeles