23andMe.com rebrand

Complete overhaul of the public facing digital presence for 23andme.com. Combining story, iconography, messaging, and typographic nuance into sections of branded communication that works to simplify otherwise complex facets of the 23andMe product.

Responsive design

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The old site looked like a digital mishap from 1998. The product needed simplifying. Vastly complex, and with stigmas associated with DNA sequencing, 23andMe needed an approachable, easy to digest public facing website. This was the result.

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